Writings
In my current role, I’ve been able to utilize my copywriting skills to bring a brand voice for student recruitment to the University of Northern Iowa. Along with providing marketing strategy, I also develop the creative vision for the projects, which includes messaging approach and copywriting, design direction and creative implementation. From captivating print copy to action-provoking email copy, I understand that copy is an essential part of converting a customer.
ROLE:
Web copy
Publication copy
Email copy
Ad copy
Social media copy
Article editing
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Viewbook
The theme of this viewbook publication was authenticity. It is mailed to students upon entry into our CRM system.
Hi, there. We’re the University of Northern Iowa. But almost everyone calls us UNI. Getting to know a university through a booklet can be tough. Even so, we’ll do our best to show you what we think sets us apart in hopes that – among all the stuff in your mailbox – you can start to get a feel for if we might be your right fit.
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Not-too-big, not-too-small – just right. Our size is one of the things students love most about us. It’s not just about the number of buildings or campus acres (though it doesn’t hurt that you won’t have to catch a bus to get to your next class). It’s about the atmosphere that comes with our perfect size. We’re big enough that you won’t need to search high and low for opportunities, yet small enough to offer support and a safe space on your way to finding yourself.
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VISIT PROMOTIONAL DIRECT MAIL
Sent to prospective students, inviting them to visit campus.
It all starts with a visit. Get to know UNI — and why we might be the place for you — by scheduling yours. Fall visit options inside.
“Once I visited campus, I knew UNI was for me. It’s perfectly-sized. I found my just-right major. And best of all, it feels like home.”
There are many reasons why students choose UNI. And most of them were discovered through a campus visit. That’s why we invite you to visit UNI this fall.
Expect a jam-packed experience that’ll give you a true glimpse into UNI.
Tour our perfectly-sized campus
Talk with experts from your major
Check out where you’d live
Get the inside scoop from current students
Learn all about applying, scholarships and financial aid
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HANDS-ON LEARNING WEBPAGE
learnbydoing.uni.edu
Copy describing the quality immersive learning experiences provided by UNI.
Learning, doing, discovering. Real-world experience means real-world skills, and at UNI, these hands-on opportunities are built into your education. No matter which major you choose, you’ll take your learning beyond the classroom, putting theory into practice. Whether it’s in the field, in the lab, within the workplace, or out in the community, you’ll build important career skills, form meaningful relationships, gain new insights, and take your education to the next level. By the time you graduate, you’ll have a resume full of credentials, along with the skills, knowledge and expertise you need to take on the workplace and the world.
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UNDERGRADUATE RESEARCH: Real-world research right away. Research at UNI is not reserved for graduate students – expect to get to work, alongside your UNI professors, shortly after you arrive on campus. Research isn’t just done in labs, either. It can take many forms, from experiments in psychology to marketing studies, to scholarly projects in literature or history. You’ll get the chance to not only see what research is really like, and whether it’s for you, but also add impressive experience to your resume.
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INTERNSHIPS: Put classroom principles into practice. If there was ever a true win-win, it’s internships. Employers get to partner with motivated students to meet their needs, and students are able to explore career options, gain real-world experience and make professional connections. Each year, employers recruit UNI talent for 17,000+ internships. When it’s time to start exploring, turn to our Career Services office, which will assist you with resume and cover letter writing, search strategies, networking and more.
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SERVICE LEARNING: Learning while making an impact. Community and curriculum go hand in hand at UNI. When enrolled in a service learning course, you’ll apply knowledge and skills learned in the classroom to meaningful local service. It’s truly a unique and enriching learning that strengthens the world around you. When you reflect on your experience, don’t be surprised you’ve discovered more about yourself, your values and how you can make a difference.